The Dubai World Trade Centre (DWTC) has played a pivotal role in the growth of international trade for the Middle East, ever since our inauguration in 1979. Then, it was through the landmark 39-storey Sheikh Rashid Tower. Today it’s the region’s largest purpose-built complex for events and exhibitions.DWTC connects people, products and ideas from around the globe through our year-round calendar of international trade fairs, blockbuster consumer shows and prestigious international conferences. The epicenter for business tourism in the region, powers the MICE sector through size, resources, diversity of calendar and scale of events. As well as connecting people through the events host, plays a major role within Dubai’s economy, attracting revenue for the city’s sights, restaurants and hotels. Each year, DWTC events create more than 25,000 jobs or 36,000 including ancillary sectors that benefit from events.