Group Marketing Manager
United States of America
Global commercial marketing lead for the launch of Accu-Chek Connect – a web and mobile based diabetes management platform. Led the platform global brand definition including targeting, positioning, marketing and selling approach.
Medical device and digital health marketing professional with successful experience in Global Marketing and Product Launch, Global Brand Launch, Product Marketing and Management, Retail Marketing, Field Sales, Global Product Management, and Customer Service.
Successful track record launching a new digital health platform and medical devices, leading diverse cross-functional teams, increasing market share in a defined sales territory, and people leadership.
Specialties: Mobile health marketing, Digital Health, New product launch, product management, product marketing, medical device industry.